Privacy Policy  

Effective date: July 17,2025

YZ Financial Advisors LLC (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://www.yzfinancialadvisors.com), communicate with us electronically, or engage our services.

By using this website, you acknowledge and agree to the terms outlined in this policy.


1. Who We Are

YZ Financial Advisors LLC is a Registered Investment Adviser (RIA) providing fiduciary financial planning, investment advisory services, and financial education. We are registered in the Commonwealth of Virginia and the State of Maryland and adhere to SEC and FINRA regulations, including privacy and data protection rules under Regulation S-P.


2. Information We Collect via Website

We may collect the following types of information through our website forms, scheduling tools, and analytics:

Personal Information (Non-Sensitive)

  • Full name
  • Email address
  • Phone number
  • General financial interests or service inquiries

Non-Personal/Technical Information

  • Browser type, operating system, IP address
  • Pages visited and time spent on our website
  • Device type and referral source
  • Tracking data via cookies or analytics tools


Important Note: We do not collect sensitive personal information (such as Social Security numbers, taxpayer identification numbers, or dates of birth) through this website. Such information is only collected through secure, dedicated channels during formal client onboarding.


3. How We Use Your Information

We use your information to:

  • Respond to inquiries submitted through the website
  • Schedule introductory or ongoing appointments
  • Provide requested information about our services
  • Improve website performance and user experience
  • Comply with any legal or regulatory obligations relevant to digital communications


4. Consent for Communication

Prospective and current clients may provide written consent to receive communications, including SMS/MMS messages, during the onboarding process or by submitting forms through the website. We do not send promotional messages without explicit opt-in consent. We comply fully with the Telephone Consumer Protection Act (TCPA) and maintain records of all consents.


5. Disclosure of Information

We do not sell or rent your personal data. We may share information under the following limited circumstances:

  • With trusted service providers that assist in operating our website, CRM, or appointment system, under strict confidentiality agreements
  • To comply with legal or regulatory obligations, such as those required by the SEC or FINRA
  • To protect our legal rights or the safety of our clients


6. Use of Cookies & Analytics

We use cookies and third-party analytics tools (e.g., Google Analytics) to collect non-personal usage data. This helps us improve user experience, website performance, and content relevance. You can manage or disable cookies through your browser settings.


7. Data Retention

We retain personal data collected through the website only as long as necessary to respond to your inquiry or fulfill the purpose for which it was provided. Website analytics data may be stored in aggregate form for longer periods for trend analysis.

For client records obtained through secure onboarding (outside the website), we follow all required SEC and FINRA retention policies (generally 5–7 years after the advisory relationship ends).


8. Data Security

We take reasonable technical and organizational measures to protect your data, including secure servers and access control. However, no transmission over the Internet can be guaranteed to be 100% secure.


9. Data Breach Response

In the event of a data breach involving your personal information, we will notify affected individuals via email or postal mail within 30 business days, in accordance with applicable laws.


10. Your Privacy Rights

California Residents (CCPA/CPRA)

If you reside in California, you have the right to:

  • Request access to the personal information we have collected about you
  • Request correction or deletion of your personal information
  • Opt out of the sale or sharing of your data (we do not sell or share personal data)
  • Limit use of sensitive personal information (not applicable in our case)

To exercise your rights, please contact us at inquiry@yzfinancialadvisors.com. We will respond within the timeframes required by law.


11. Children’s Privacy

Our services and website are not intended for children under the age of 13. We do not knowingly collect any information from individuals under this age.


12. Third-Party Links

Our website may include links to third-party websites or services. We are not responsible for the content, privacy practices, or policies of any third-party websites.


13. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be posted prominently on our website and communicated via email when appropriate. Your continued use of the website signifies acceptance of the updated policy.


14. Contact Us

If you have questions or concerns about this Privacy Policy or how your data is handled, please contact:


YZ Financial Advisors LLC
Email:  inquiry@yzfinancialadvisors.com
Website:  https://www.yzfinancialadvisors.com